Australian tastemaker label Soothsayer has announced it has signed a distribution deal with Berlin-based music company, !K7 Music.
The deal will see the Mushroom imprint's roster, which includes acts like Dro Carey and CC:DISCO!, distributed through !K7 Music in Europe and the UK and establish their acts on the global market.
Founded in 1985, !K7 Music has offices in Berlin, New York and London (who will work directly with Mushroom's London team) and is also home to five in-house labels - !K7 Records, Strut, AUS, 7K! and Ever Records.
“This is a really exciting next step in the Soothsayer story," Soothsayer's A&R Manager, Chris Rigney, said.
"The label is four years old now and setting up a strong foundation for our artists in such a key market is integral to continue to grow the roster while continuing to develop our artists to ensure success not just at home but abroad.
"It’s a real thrill to work with [!K7's Head of Artist and Label Services, Adrian Hughes] and the wider !K7 team, can’t wait to see what comes next!”
Hughes added, “We’re thrilled to link up with the Soothsayer team to help them further build and expand their profile and support all the label’s fantastic releases in Europe.
"Chris has a great A&R vision for the label with an ambitious and professional team around him and we are looking forward to creating a strong partnership in these challenging times."
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