Australia's music and screen industries have joined forces for a new campaign aimed at supporting local artists, songwriters and production businesses during the coronavirus outbreak.
Starting in April, APRA AMCOS, ARIA and Screen Producers Australia will launch AUSSIE MADE and urge Australians to engage in more local content on broadcast and streaming services.
“Broadcasters and digital platforms have a huge opportunity to build on Australia’s appetite for local content by exposing them to even more Australian music and screen content, ensuring that people can find it easily,” APRA AMCOS CEO, Dean Ormston, said.
“The depth of talent in our music and screen industries is already capturing the imagination of people around the world. By further promoting AUSSIE MADE, even more Australians can fall in love with the great Aussie content making its way around the globe.”
ARIA CEO Dan Rosen added, “Like so many people around the country, artists and people that work in these sectors are facing a period of unemployment and uncertainty.
"Already thousands of live events and gigs have been cancelled and screen productions have been shut down. We have the opportunity to show we are behind them and ensure that income and support keep flowing to Australia’s vulnerable creative community.”
Rosen appeared on a special episode of The Green Room podcast this month to discuss the impact coronavirus has had on the local music industry, alongside names like Melbourne artist Alex Lahey and Association Of Artist Managers (AAM) Executive Director, Catherine Haridy. Click here to listen.