In the wake of the SXSW 2020 cancellation, a number of Australian artists will take part in a first ever livestream event.
Local artists who were scheduled to perform at the Texas festival this month, including Alex The Astronaut, Alice Skye, Cable Ties, Carla Geneve, Didirri and Kota Banks on the inaugural 3 For The Stream event, produced by Sounds Australia.
“Ever since I started with Sounds Australia in 2018, we’ve been discussing the idea of creating live streamed showcases as a way to reach an infinite number of music industry representatives and reduce our carbon footprint," Sounds Australia's Digital Export Producer, Dom Alessio, said.
"The unfortunate cancellation of SXSW provides a unique environment to put this model to the test. We’re living in extraordinary times and we want to ensure that even if Australian artists’ mobility is restricted, their music can still be experienced by industry and fans across the world."
3 For The Stream will feature 19 acts in total, performing across three stages in Melbourne over four hours, starting from 9am AEST on Friday 20 March.
"Once again, we are proud to see Sounds Australia do what they do: relentlessly help and support Australian artists," SXSW's Head of Music Festival, James Minor, said.
"Although we’re gutted not to have the chance to see these 19 acts live on stages across Austin this year, we’re pleased to have a chance to experience them in a way as unique as this, from home.”
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SXSW 2020 was called off last weekend in the wake of the coronavirus outbreak.
For more information about how COVID-19 is impacting the music industry, follow the link here.