It’s not surprising Channel Ten was quick to renew The Masked Singer earlier this year, with the quirky reality show revealed to be a huge hit for the network.
As TV Tonight reports, although The Masked Singer only placed #16 alongside offerings from Seven and Nine, end-of-year ratings show it was Ten’s top entertainment show for 2019, raking up 1,439,000 viewers for its finale.
The series, which was also a social media success, featured a variety of "celebrities" (those appearing varied in degrees of notoriety and public recognition), such as Kate Ceberano, Brett Lee and Gretel Killeen. The participants took part in a singing competition, using masks hiding their identities. The network only had one other broadcast score higher, The Melbourne Cup, which was ahead by a measly two thousand viewers.
“In September, we launched an absolutely bonkers show about celebrities singing in costume. The show, The Masked Singer Australia, was the biggest launch on 10 in four years,” Network 10 chief content officer Beverley McGarvey said.
The Masked Singer has also been nominated for Best Entertainment Program at the 2019 AACTA Awards, with the winners revealed this Wednesday night.
While these figures resulted in The Masked Singer being the biggest music-based show on Australian TV in 2019, it was out-rated in the year-end results by a swathe of reality and competition shows on Nine: Married At First Sight, Lego Masters and The Block. However, Seven scored the most-watched broadcast of the year with a mighty 2,219,000 viewers tuning into the AFL Grand Final.