Frontier Touring have today announced a strategic partnership with AEG Presents.
AEG Presents are responsible for festivals including The Coachella Valley Music & Arts Festival, BST Hyde Park Festival, Stagecoach Country Music Festival, the New Orleans Jazz and Heritage Festival and more.
AEG Presents are described as both a promoter and venue management company, and joint venture is set to unify operations throughout Australia and the US. The two companies have worked on a number of tours together since 2007, including Leonard Cohen, Celine Dion, The Rolling Stones, Taylor Swift, Justin Bieber, Rodriguez and Shawn Mendes.
The partnership will come into affect from 1 July 2019 and will apply to only the Frontier Touring arm of the Mushroom Group.
“Frontier Touring has been fiercely independent since its inception in 1979 and there is no doubt that we’ve batted well above the average on a global level in recent years," says Frontier Touring CEO Michael Gudinski.
"AEG Presents has had a successful track record of partnering with independent promoters and allowing them to keep their entrepreneurial roots while also supporting their growth. This next step is about ensuring that Frontier, AEG and our joint venture partners Illusive Presents and Chugg Entertainment raise the bar in the Australasian live market higher than ever before.
"As demand for live entertainment continues to grow across Australia and New Zealand, we are incredibly excited to be working with a global entity like AEG Presents and the opportunities that it can bring to our business," continues Gudinski.
"AEG is known for its iconic assets including The Coachella Valley Music & Arts Festival, BST Hyde Park Festival, Stagecoach Country Music Festival, the New Orleans Jazz and Heritage Festival, as well as such venues as STAPLES Center and The O2, amongst others."
“Frontier Touring and AEG Presents share a passion and commitment to delivering the best music experiences to artists and fans alike," adds Jay Marciano, Chairman and CEO of AEG Presents.
"Michael has built an incredibly respected organisation with a proven track record of success and we are pleased that he chose to partner with us. We look forward to working closely with him and his talented team to further grow the Frontier Touring brand."
The news comes just weeks after promoter Michael Chugg and Gudinski have announced they would reunite in business after 20 years for a groundbreaking new partnership, which sees Chugg Entertainment and Frontier Touring join forces as co-promoters on all Chugg Entertainment events from the start of this month.