Now entering its sixth year, Gold Coast's popular Broadbeach Country Music Festival has announced it is changing its name to Groundwater Country Music Festival.
The rebrand comes on the back of the free festival's attendance numbers increasing by 77% this year to 54,000 people.
The new festival name is drawn from both the Aboriginal people's spiritual connection with the groundwater, as well as the farming community's reliance on groundwater for survival.
"We have been blown away by the growth of this festival on the Gold Coast; in just five short years it has become one of the biggest music festivals of its genre in Australia and is a must do on the events calendar for music lovers and artists," Broadbeach Alliance CEO, Jan McCormick, said.
"Our small team is very experienced in producing events and we understand how pivotal artist programming is to keep surprising and delighting our loyal attendees whilst opening the door for first timers.
"We have been watching this musical genre closely on a global landscape and felt now is the right time to introduce a new brand signifying that we are ready to take the strength of this festival even further."
The 2018 Groundwater Country Music Festival goes down from 27-29 July and the line-up is expected to be announced in the coming months.
This past July's festival featured sets from the likes of America, Kasey Chambers and Troy Cassar-Daley.