A game-changing deal between Foxtel and Dendy will see big Aussie films hit streaming services a week after its cinema release.
Following its premiere at the Sydney Film Festival, locally-produced film Australia Day will be the first to undergo the new model and hit cinemas on 21 September before being available to watch on Foxtel Store and Dendy Direct from 27 September.
"Dendy is the only vertically integrated business in Australia offering both exhibition and on demand," Dendy/Icon CEO, Greg Hughes, said.
"It is therefore uniquely positioned to entertain a wider audience by combining the big screen experience of Dendy Cinemas and the national reach of our online movie platform Dendy Direct. This business model which we are branding Dendy Marquee will offer consumers more choice, accessibility, and immediacy in the consumption of quality specialty content."
Foxtel's Director of Content, Ross Crawley, added, "Foxtel is excited to be part of this initiative to bring selected movies into Australian homes even sooner.
"We love going to the movies, and we love when the movies come to us. Australia Day is the perfect title to lead our expanded Foxtel Store offering, making a great Australian feature available to homes around the country one week after cinema.
"Australia Day joins thousands of movie titles available on Foxtel Store across IQ2+ and HD boxes."
Directed by Kriv Stenders (Red Dog), Australia Day boasts a wealth of Australian talent including Bryan Brown, Matthew Le Nevez, Shari Sebbens, Isabelle Cornish and Ernie Dingo.
"It's a real thrill and honour to be a part of this exciting and hopefully precedent setting distribution platform," Stenders said.
"I believe the future of niche Australian film distribution has finally arrived, and truly hope that other local filmmakers, distributors, broadcasters and exhibitors will be able to continue to build and expand upon the innovative template that Foxtel, Icon and Dendy have now created."
Watch the trailer for Australia Day below.