Pandora is reportedly set to become the latest music streaming platform to cease operations in Australia and New Zealand.
According to AdNews, the US-founded platform's closure in the country is imminent as Tim Westergreen is reportedly walking away from the company he co-founded in 2000.
Despite having a global user base of 80 million, Pandora's Australian reach only equates to 1.2 million and it has been reported that its commercial growth has failed to match the US.
The news comes just months after founding managing director of Pandora Australia & New Zealand, Jane Huxley, announced her departure following a five-year stint.
Pandora ANZ director of revenue operations Taly Yaniv has held the role since, while a permanent replacement was never announced
The Pandora closure follows a number of failed streaming platforms in the country including RDIO, Guvera and Deezer.
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