British musician and tattoo artist Frank Carter has just finished up a crazy round of sold-out shows with Frank Carter & The Rattlesnakes, with footage emerging today of Carter leading a female-only stage dive at their show at The Brightside.

After explaining to punters, "I have a fearless little two-year-old, and I refuse to grow up in a world where she does not feel safe to stage dive," he urges men to "start the change".

"The change starts now. Boys, I'm talking to you, this is how the change happens." 

Kicking into Modern Ruin — the title track from the band's upcoming album — the footage shows a number of ladies (and later men) diving into the crowd without a moment's hesitation, Carter standing back and watching with laughter.

Modern Ruin is due out on 20 January.